The most important SEO tips you need to know
You’ve launched your new website, ready to welcome crowds of new customers. But, if no-one finds your new website, how will they see what you have to offer.
And that’s why search engine optimization (SEO) – the earning of traffic through search engines is such an important topic for site owners. Organic traffic is the lifeblood of many websites.
At the core of every effective SEO strategy is keyword research. Great content is built around both primary and secondary keywords, and knowing how to use them strategically will lead searchers to your website.
Your primary keyword should be the main focus of your landing page. It should be a strong description of whatever the page is about and potentially connect to what your brand does. These primary keywords should be the focus of your content.
Secondary keywords are supporting words related to the primary keyword and go into more detail. By including these secondary keywords in your content — in a way that reads naturally, of course — you’ll likely improve your website visibility.
Here are our SEO tips
1. Link to other websites with relevant content.
Some people think, linking out to relevant and authoritative content pages is bad because it takes people off your page.
But, I don’t think so. Link building remains a fundamental part of smart search engine optimization strategy. I link out to tons of high-quality sites and sources, including my direct competition.
Link building is also all about quality, not quantity. You’ll build more trust in your niche if you have a few authoritative links rather than a dozen poor quality links.
2. Encourage other trustworthy sites to link to you.
Inbound links are still the lifeblood of search engine rankings.
When you combine do follow and nonflow links, you get a natural link profile that even Google will reward.
Content marketing is all about creating high-quality, engaging content that drives people to link to you and share your content on social media.
3. Remove anything that slows down your site.
Page speed is vital to search engines. Site speed is one of the important ranking factors.
This means that if your pages are slow, you’re fighting a losing battle for top organic listings, regardless of the quality of your content or your professional website design.
Get rid of non-essential elements that slow down your site. If you’re a WordPress user, consider deactivating plugins you don’t actually need.
Also, declutter your sidebar and put only essential widgets there.
4. Write for humans first, search engines second.
5. Use a simple, readable URL structure.
-If users can’t read or understand your URL, then search engines may be confused as well.
6. Write unique and relevant meta descriptions for every page.
One of the most important SEO tips that most people neglect is the well-crafted meta description.
The meta description is the first section that people see when Google serves up your page to search users.
Generally, the search engine giant doesn’t like duplicate content. Yes, there are times when there is a need to cite a paragraph or sentence from another site (and link back to the source), but if publishing duplicate content becomes your way of life, you will find it nearly impossible to become a long-term success.
In the same vein, duplicate meta descriptions could get you into trouble. But, even if you don’t get penalized straight away, you’re still not providing a great user experience.
You can’t have the same meta description for a page that talks about email marketing and a page on making sales. There’s a big difference in those topics and your meta descriptions should communicate that fact.
7. Use the right keywords in images.
Images are important in search engine optimization.
Google dedicated an entire section of its search results to images. This should tell you how concerned the search engine giant is with pictures.
When users are looking for a particular image, what do they search with?
8. Use social media as part of your SEO strategy.
Social media is an integral part of SEO strategy and social signals are important. You’ve got to focus on increasing yours.
- Encourage people to share, by asking them to.
- Create useful content that’s share worthy across your social media platforms.
- Mention and link to social media influencers in your post and notify them.
- Add share buttons to your post and make them visible.
9. Have a web analytics in place at the start.
After defining your search engine optimization goals clearly, you need software to track what’s working and what’s not.
Google Analytics, Google Search Console, and other private web analytics software solutions can help you track your success.
10. Publish unique content to improve SEO.
Unique content is one of the factors that affect this freshness score, and, consequently, the search engine rankings for that specific page.